Visual Identity & Design
Visual identity isn't just about choosing a logo or a color palette — it covers how your brand appears at every touchpoint the audience sees, from social accounts and ads to printed materials and presentations. Babel offers graphic design and visual identity services based on the nature of the business, the audience, and the design's intended use, while keeping a consistent look that can be applied across different channels.
Our Approach to Graphic Design
We start with what your brand needs to say visually
Before starting the design, we get to know your business, the audience you're addressing, and the nature of the materials you need. We also review any visual elements you currently use, such as your logo, colors, fonts, and previous designs.
After agreeing on the visual direction, we start developing proposals and reviewing them with you, then prepare the designs in the sizes and formats suited for use across the agreed channels.
Service Elements
FAQs about Graphic Design and Visual Identity
We need information about the business, the audience, the services, and the intended uses, along with any existing logo, colors, or previous designs, if any.
Yes, we review the current identity and the elements used, then determine what needs adjusting or reorganizing before starting the development.
Yes, templates and designs suited to the required platforms can be prepared. Content preparation, publishing, and follow-up fall under separate services.
A guide can be prepared showing the logo variations, brand colors, fonts, safe spacing, and usage rules, based on the agreed project scope.
The scope of the identity is determined by the project's needs, and may include the logo, color palette, fonts, graphic elements, and some basic applications.
A logo is a mark used to identify the business, while visual identity includes the logo, colors, fonts, elements, and the rules for using them across different materials.
The service includes designing logos and visual identities, brand guidelines, social media designs, ads, presentations, and printed materials.
We start by reviewing the website, the available search data, and the business's goals, then define the scope of the audit, optimization, and follow-up required.