Paid Advertising & Media Buying
Paid advertising isn't just design and budget. Before launching a campaign, you need to define the goal, audience, platform, and the message the customer will see, then track what happens after the ad goes live. Babel offers paid ad management across the platforms right for your business. We review the campaign's needs, set up its configuration, track the budget and results, then make adjustments based on performance data.
Our Approach to Managing Ad Campaigns
We define the campaign goal before spending the budget
We start by understanding the product or service to be advertised, the audience you want to reach, and the result you expect from the campaign, such as visits, messages, inquiries, or sales.
After defining the goal, we choose the platform and prepare the audience, messaging, and required designs. We then launch the campaign and track the ads' performance and budget, testing appropriate adjustments during the run.
Service Elements
FAQs about Paid Advertising
We start by reviewing the product or service, the goal, the audience, the budget, and the platforms used, then define the scope of management and the requirements for launching the campaign.
Yes, the current campaign's settings, audience, ads, and performance data can be reviewed before determining the possible changes.
Media buying focuses on setting up paid ads, purchasing ad space, and monitoring the budget, while social media management includes content, publishing, and account monitoring.
A specific number can't be guaranteed, since results are affected by the budget, offer, market, competition, landing page, and other factors outside ad management.
We discuss the available budget and suggest how to distribute it based on the platform, goal, and campaign duration, while the ad spend amount remains the client's decision.
The service can include preparing the copy and coordinating with the designs according to the agreed scope of work before launching the campaign.
We rely on the nature of the product or service, the audience, the campaign goal, the budget, and how the customer searches for or interacts with the business.
This is determined by the project's needs, and the service may include Google Ads, Meta platforms, LinkedIn, TikTok, and other platforms suited to the target audience.