Performance Analysis and Reports
Marketing platforms give you a lot of numbers, but reading each number on its own doesn't necessarily explain what's happening. What matters is connecting the results to the goal you started with, and comparing performance over a suitable time period. Babel offers marketing performance analysis and reporting for websites, campaigns, and social media. We gather the available data, organize it, then explain what it means and what can be reviewed in the next period.
Our Approach to Marketing Performance Analysis
We connect the numbers to the goal you're working toward
We start by identifying the channels and activities to be analyzed, then review the goal and the performance indicators tied to it. The focus may be on visits, engagement, inquiries, or sales, depending on the nature of the business and the available data.
After gathering the data, we compare the results with previous periods and review any noticeable changes. We then prepare a report that shows the key figures, observations, and what needs follow-up or testing.
Service Elements
FAQs about Performance Analysis and Marketing Reports
We define the channels and the period to be analyzed and their related goals, then review the available tools and data before agreeing on the report's scope.
The service focuses on analysis and report preparation. Implementing the changes is defined separately based on their type and the service responsible for them.
Yes, provided a measurement tool is connected to the website and there's access to its data, such as visit data, pages, and user sources.
Yes, reach, engagement, account growth, and post performance can be reviewed, with results compared over the specified period.
The report can include a review of spend, clicks, conversions, audience, and ad performance, depending on the available data and scope of work.
Indicators are chosen based on the business's or campaign's goal. The indicators needed for increasing awareness differ from those used to track inquiries or sales.
Website data, ad campaigns, social media, and other channels can be analyzed, based on the tools connected to the business and the data available in them.
The report includes the indicators related to the agreed-on channels, a comparison of results with previous periods, and the key observations and points that need follow-up.